Vision Scale Cover
When consumers visit the supermarket, they first buy their fruit and vegetables and then the rest. They often find their inspiration within this area, after which they buy the rest of the ingredients. So why not advertise on a cover (25 x 20 cm), placed on a large number of scale displays ! This solution offers a great opportunity for cross selling. We offer a 2 to 4 weeks campaign where we can place the covers in up to 224 Carrefour POS (hyper + market integrated, market franchised) and on up to 459 display scales.
Market retail insights
- 92% of consumers prefer to do their shopping in a physical shop*
- 66% of consumers feel closer to a brand that communicates in the shop*
- 46% of consumers consider communication at the point of sale to be the most useful*