Digital
The expertise that strengthens your retail activations
In an increasingly competitive retail environment, brands and retailers seek ways to increase their visibility and enhance customer loyalty. How? By creating strong and lasting relationships. Thanks to the expertise behind Bonusland, Shelf Service offers an effective solution to boost customer loyalty.
Bonusland: a proven platform serving Carrefour
Bonusland is the promotion and loyalty platform developed for Carrefour and its customers. Through contests, cashback offers, and various activations, more than 840,000 registered users (out of 2,000,000 Carrefour cardholders) can directly engage with their favorite brands.
Shelf Service, owner and exclusive manager of Bonusland, has steadily made it easier for brands to access the platform and continuously expands its offerings. From launching recruitment campaigns to integrating brand-specific visuals into the Bonusland environment, Shelf Service has built strong credibility. The result: brands enjoy increased visibility with an engaged community that is receptive to the proposed actions.
3 types of campaigns fully managed by Shelf Service
First, the single-brand campaigns. This is a one-time action, such as the launch of a new product, to which we can add in-store marketing tools like discount coupon promotions, shelf dividers, and more. We create the visual bridge between the brand and the Bonusland environment.
Next, the multi-brand campaigns, coordinated by Carrefour around a central theme such as Breakfast Week, Back to School, organic products, and so on. We handle the entire digital and graphic logistics for all brands wishing to participate.
Finally, Carrefour’s specific marketing campaigns that use Bonusland as a relay for their own activations. A prime example is Scan Mania, where the retailer leverages the platform to amplify the impact of its campaign.
“Our ambition is to continue developing Bonusland while demonstrating our expertise to other retailers. We are convinced that consumers are particularly responsive to this type of loyalty initiative,” says Albert Simon, Marketing, Business Development & Logistics Director.
Beyond Carrefour: activate your targets with our Promo Engine Box
Leveraging the Bonusland experience and driven by a desire to offer more digital solutions, Shelf Service developed the Promo Engine Box. This toolbox includes digital possibilities such as contests, gamification, cashback offers, savings campaigns, mini-sites, and more, adaptable to any retailer (FMCG, pet stores, DIY stores, etc.) or brand, thanks to our in-house development team.
Community and data: the core of your strategy
Today, all brands can benefit from the extensive Bonusland data to reach an audience already passionate about gaming, contests, and cashback. For example, a pet store chain or brand could launch a targeted contest and rely on Shelf Service’s expertise to build a fan community linked to a loyalty card or brand loyalty program. By adding the tools from the Promo Engine Box, you easily recreate that “club” effect in your own style to build lasting customer loyalty.
Get in touch?
Whether you want to stay within the Carrefour ecosystem or reach broader audiences, Shelf Service supports you every step of the way. By leveraging the right digital platforms, you can efficiently reach your target audience, optimize your promotions or communications, and strengthen customer loyalty. Send an email to hello@shelfservice.be or fill out our contact form and challenge us!
Why choose Shelf Service?
For over 30 years, Shelf Service has been offering integrated marketing solutions that help brands and retailers connect with consumers throughout the entire purchase journey. By combining innovation, sustainability, and expertise, we position ourselves as a key player in responsible promotion and in-store marketing.
Shelf Service is a 100% Belgian company, backed by shareholders who are fully committed to supporting our ambitions — enabling us to build long-term partnerships with all our clients and partners.
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