Innovation
Shelf Service, an essential player in innovative retail in the Benelux
For over thirty years, Shelf Service has supported retailers and brands in the retail sector by designing and implementing physical and digital marketing solutions. Active in the Benelux, the company positions itself as a flexible and innovative partner, attuned to the specific needs of retail chains and brands. It offers a result-driven, tailor-made approach with a clear eye on the future.
Through collaborations with retail chains such as Carrefour, Delhaize, and Intermarché, Shelf Service demonstrates its ability to adapt to any environment and deliver customized solutions. Thanks to its speed, flexibility, and responsiveness, the company can operate effectively at all levels while ensuring personalization—a key market trend. Shelf Service is rooted in the Benelux and always open to innovation to develop the best ideas locally. Looking ahead, the company aims to keep innovating and strengthen its position as a trusted partner for retailers and brands by offering increasingly high-performance and personalized solutions. Its strength lies in the ability to turn complex briefs into appropriate solutions. This is evident in phygital campaigns such as ScanMania, the community platform Bonusland, and new concepts like the Health & Beauty Kiosk. In this article, we present four recent Shelf Service projects that showcase the company’s commitment to the future of connected, interactive, and relevant retail.
Digital signage at Intermarché: operational know-how
Shelf Service recently supported Intermarché in implementing Digital Signage. Nearly 300 screens were installed in 160 stores. An impressive demonstration of the company’s operational expertise. To make this technical achievement possible, Shelf Service first listened carefully to the client’s needs and provided flexible support to find the best solution for Intermarché’s challenges. These solutions can be deployed à la carte, as physical, digital, or even hybrid formats.
The Health & Beauty kiosk: a model of innovation
The slogan "We challenge everything" from Shelf Service’s Innovation Department clearly reflects the ambition to push boundaries. A great example is the Health & Beauty Kiosk, which is currently being tested by several retailers and continuously developed within this innovative framework. This technology provides interactive and personalized real-time beauty diagnostics, proving Shelf Service’s ability to develop smart, tailored solutions that thoughtfully integrate digital aspects into the customer journey.
Bonusland: a phygital solution to boost engagement
Another concrete example is the Bonusland platform, which Shelf Service created and developed for Carrefour. With over 805,000 registered users and nearly 225,000 opt-in members, this community offers opportunities to promote various campaigns (gaming, cashback, contests, loyalty programs) and engage directly with consumers. Phygital solutions - combining physical elements like stickers, totems, and security covers with digital platforms like Bonusland or brand websites - make campaigns more effective and increase customer engagement.
ScanMania: a phygital promotion solution
One of Shelf Service’s flagship phygital campaigns is ScanMania, deployed in various Carrefour stores. Now in its third edition, this campaign helps customers enjoy highly personalized promotions and offers them the chance to participate - either online or in-store - in a contest to win a year of free groceries. The solution is adaptable and accessible to all, featuring voucher machines at self-checkout lanes and mini-event terminals to provide an inclusive and seamless experience.
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