A well-coordinated project brings new light. In over 23 Hubo stores, including Zonhoven, the lighting department underwent a complete redesign. Old models were replaced with a new range from Trio Lighting. The project was carried out in collaboration with Shelf Service, which handled the full installation and store presentation. This project demonstrates how close coordination between the brand, service partner, and retailer results in an efficient and consistent in-store outcome.
A fresh new look
Anyone visiting the lighting department of Hubo Zonhoven today will immediately notice the new products. The project is part of a broader remodeling campaign across several Hubo stores, where over 8 meters of Trio Lighting fixtures received a completely new layout.
Shelf Service handled the implementation: old products were removed, new fixtures installed, and each display carefully arranged according to Trio Lighting’s planograms. The collaboration between Shelf Service and Trio International is not new, but it continues to grow in efficiency. Thanks to thorough preparation, the installations in each store could be completed in a single day, with minimal impact on daily operations.
Speed and precision in Execution
For a retailer like Hubo, speed and precision are crucial in this type of redesign. The new presentation needed to showcase new products while becoming operational quickly. Rune Geladé, head of the lighting department at Hubo Zonhoven, emphasizes its importance: “We want customers to notice that we are investing in our departments. That requires partners who can keep up with our pace.”
Market evolution requires smart collaboration
The lighting market is evolving rapidly. Consumers are more price-conscious than ever, yet design is playing an increasingly important role. Trends in colors, shapes, and materials follow one another quickly. For brands, the challenge is to keep innovating and make these innovations visible in stores. According to Axel Hamelink, Managing Director of Trio International GmbH, part of the Trio Lighting Group, collaboration with experienced partners is essential in this regard. "Shelf Service merchandisers have technical knowledge in areas such as electricity and lighting, which allows the range to be presented in the best possible way," explains Axel Hamelink. "The result is a win-win situation," he adds: "Trio Lighting increases the visibility of its assortment, Hubo enhances the store’s appearance, and the customer benefits from a clear and practical range."
Shelf Service, an extension of the customer
With a team of over 120 permanent merchandisers, supported by a flexible workforce, the company carries out thousands of store visits each year. Shelf Service distinguishes itself through the seamless integration of planning, execution, and advisory services. Debora Micciche, Key Account Manager & Digital PSS at Shelf Service, explains: “Our mission is to take the operational burden off our clients’ shoulders. By managing the entire operational coordination, we enable our clients to focus fully on their brand and strategic objectives.”
A literally brilliant project
“We cannot afford to stand still either, and we must continuously adapt our store racks,” continues Axel Hamelink. “Display panels need to be updated in time. Too often, what stays in the box ends up staying on the shelf.” Debora Micciche concludes: “Efficiency, cooperation, transparency, and customer satisfaction — that’s what drives us.”
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Why choose Shelf Service?
For over 30 years, Shelf Service has delivered integrated marketing solutions that help brands and retailers connect with consumers throughout their shopping journey. By combining innovation, sustainability and expertise, we position ourselves as a key player in responsible instore marketing and promotional solutions.
Shelf Service is a 100% Belgian company with shareholders committed to supporting our ambitions and to creating long-term partnerships with all our clients and partners.
