Adapting product ranges to the constantly changing customer expectations is a crucial factor for sustained revenue growth in the DIY sector. However, this challenge requires a careful approach: how do you implement new ranges quickly and efficiently without disrupting daily operations at the sales points? It’s a complex task that requires the support of a reliable and experienced partner. To gain more insight, we spoke with Shelf Service, a leading player in the Benelux.
33 years of retail support
“For 33 years, Shelf Service has supported retail players in the areas of operational merchandising, inventory management, data collection, logistics, remodeling, and technical installations,” explains Richard Jans Bastin, Sales Director of Shelf Service. The company, which has traditionally been active in the FMCG (Fast Moving Consumer Goods) sector, has gradually expanded into the DIY market over the years.
“The big difference with FMCG is the need for technical profiles. In the DIY market, it’s not enough to just modify a planogram: you often need to install showroom models,” explains Michael Smyth, Business Unit Manager of Merchandising.
Key differentiating factors
The expertise of Shelf Service goes beyond just the experience and strength of their teams. The company also leverages a number of strategic advantages:
The Shelf Academy: an internal program that ensures the quality and continuous training of the teams.
Tailored reporting: a system customized to clients' specific KPIs, ensuring meticulous tracking of every task via an extranet.
Capacity for large projects: thanks to critical mass, Shelf Service can flexibly meet large-scale demands.
Transparent billing: this approach optimizes costs based on actual services delivered, while also ensuring a high level of budget accuracy.
Versatile partner
Although remodeling is the core of the business, Shelf Service also offers a full range of solutions. These include inventory management, handling seasonal or urgent returns, digital activations and promotions (such as cashback and loyalty campaigns), as well as Retail Media. With this, Shelf Service has positioned itself as a reliable and strategic partner for DIY chains.
Discover all our merchandising solutions here.
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