Sales Drive: an essential part of your revenue

In a hyper-competitive environment, it is strategically crucial to ensure the visibility and availability of national and international brand products in stores. This is even more important as retailers increasingly promote their own private labels to maximize margins, and the number of franchise stores is rising, each with a certain degree of commercial autonomy.

As a result, brands must be more agile than ever to remain competitive, often with limited resources. In this context, outsourcing certain strategic activities can be an effective way to boost performance. But how do you approach this effectively?

Sales Drive: fully integrated into our service approach.

With over 30 years of experience in in-store marketing, Shelf Service supports brands and retailers at every step of their customers' purchasing journey. Today, the company is further expanding its Sales Drive service, which is fully dedicated to brands.

Thanks to a network of more than 420 specialized merchandisers, Shelf Service ensures optimal product presence in over 2,500 sales points across Belgium on a weekly basis.

For Sales Drive missions, we have a team of qualified professionals who are perfectly suited for these tasks. We place the right people on the right assignments. Shelf Service covers nearly all distribution networks, including retail, OOH (out-of-home), gas stations, parapharmacies, DIY stores, electronics, and pet shops.

Sales Drive: a 100% dedicated sales team at the point of sale, managed by in-store communication experts.

Sales Drive: A 100% Dedicated Sales Team at the Point of Sale, Managed by In-Store Communication Experts

With Sales Drive, you benefit from a dedicated team on the shop floor, operating directly in stores to maximize commercial impact. Depending on your needs, two approaches are possible:

1. Temporary Reinforcement of Sales Teams – especially useful during key periods. Our teams support sales by driving orders, introducing new products, and securing additional shelf space.

2. Complete Takeover of Store Sales – Shelf Service provides a permanent team responsible for the commercial management of the sales points. During peak periods, this sales force is reinforced to ensure optimal coverage and maximize performance.

Why integrate sales drive from Shelf Service into your commercial strategy?

By partnering with Shelf Service, you benefit from a flexible and cost-effective solution that optimizes both your resources and commercial efficiency.

• Quick Implementation – We can be operational in a large network of sales points within less than 3 weeks.

• Adaptable Sales Force – Whether you need temporary reinforcement during peak periods or continuous support, we adjust to your needs.

• In-Depth Knowledge of the Store Floor – Our teams are familiar with the specific characteristics of each sales point and maintain close relationships with department managers.

In a context where the number of franchise stores continues to increase, our service becomes an essential asset. We take a personalized approach to make each sales point aware of the importance of proper product placement.

And last but not least, our detailed reporting system provides you with accurate tracking of all actions taken, with actionable data. This gives you full insight into the impact of our interventions and allows you to adjust your strategy as needed.

No need for a 100% dedicated sales team?

Thanks to our flexible service, our multibrand experts optimize each store visit by managing multiple non-competing brands simultaneously. This allows costs to be shared, making our services more accessible to brands with a limited budget.

By delegating the Sales Drive mission to Shelf Service, you can have this strategic task carried out at predetermined times, such as the start of the school year or during the holiday season. This provides the necessary flexibility to temporarily boost your commercial strength during important sales periods.

For over 30 years, Shelf Service has been providing integrated marketing solutions that help brands and retailers effectively engage consumers throughout the entire purchasing journey. By combining innovation, sustainability, and expertise, we position ourselves as a key player in promotion and in-store marketing.

Shelf Service is a 100% Belgian company with shareholders who invest in our ambition — to build long-term partnerships with all our clients.