Sustainability
Shelf Service: sustainable in-store marketing
We live in a time where environmental awareness and social issues have a significant impact on purchasing decisions. Sustainability is no longer an option, but an essential requirement for consumers, and thus a challenge for brands and retailers. Shelf Service takes its societal role very seriously and is committed to working alongside its customers.
How? Through concrete retail media strategies that reduce the ecological impact of communication campaigns while maintaining the consumer experience.
Smart media, giving POS materials a second life, and logistics that reduce emissions... The efforts are enormous. Discover them, and let's build a better world together.
Being sustainable means offering ecologically responsible second placement solutions that encourage impulse purchases.
More visibility, faster in the shopping cart.
But second placement goes beyond that. It is also a powerful solution to increase the visibility of your products and strengthen brand awareness directly in the store. By strategically placing items on displays outside their usual section, you attract customers' attention in a different way and encourage impulse purchases. For this, we offer a sustainable display and the Vision Fridge.
Sustainable display and Vision Fridge: 2 ecological solutions that give your promotion a boost.
The sustainable display is designed to make an immediate impact in-store and can be reused endlessly. Thanks to its high modularity, the display easily adapts to different promotions, visuals, and products. It also ensures regular inventory management, keeping your presence strong and attractive at all times.
The Vision Fridge, the strategic refrigerator, encourages impulse purchases, especially for drinks, dairy products, snacks, and "on-the-go" meals that need to stay cool. With personalized branding options, Vision Fridge maximizes the visibility of your brand or communication campaign. By placing it next to a complementary product, you easily create a synergy that encourages the customer to purchase both items.
For more information about the sustainable display and Vision Fridge, feel free to ask!
Being sustainable also means managing our waste better and recycling our POS materials.
130 tons of paper and cardboard processed in 2024!
That deserves a moment of recognition for our paper and cardboard recycling process. These materials are collected in bulk using roll containers and fed directly into an autonomous compactor, specially designed for this type of waste. This method offers three key benefits: it significantly reduces the volume of waste, facilitates transportation, and thereby lowers our ecological footprint.
Specific processing of the 13 tons of plastic handled in 2024.
This type of waste requires separate treatment and must therefore be collected separately. The materials are carefully gathered in roll containers with special bags. This structured management from the start makes processing much easier. Once compressed at our facilities, the waste is transformed into compact bales, ready to be transported to recycling centers.
Our responsible action in 3 key figures...
-
22 roll containers for paper, cardboard, and plastic
- 1 monobloc compactor
... to make Shelf Service a truly committed company.
Our well-thought-out process enables us to build a sustainable future and address the societal challenges our clients face. At Shelf Service, recycling isn’t just an obligation — it’s a promise to the planet.
Being sustainable also means reducing transportation through smart logistics.
Setting up local warehouses isn't the end of the world. It's the beginning of a smarter one.
- Shorter trips mean lower transport-related CO₂ emissions.
- A regional setup optimizes our merchandisers’ routes and boosts their efficiency.
- A local approach enhances our responsiveness and strengthens our connection to clients and partners.
We are a committed company!
By combining this logistical setup with our dedication to proximity, Shelf Service proves that it is possible to balance reactivity, service quality, and environmental responsibility. We don’t just deliver promotional materials, we transport solutions that care for our planet.
Why choose Shelf Service?
For over 30 years, Shelf Service has been offering integrated marketing solutions that help brands and retailers connect with consumers throughout the entire purchase journey. By combining innovation, sustainability, and expertise, we position ourselves as a key player in responsible promotion and in-store marketing.
Shelf Service is a 100% Belgian company, backed by shareholders who are fully committed to supporting our ambitions — enabling us to build long-term partnerships with all our clients and partners.
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