Stopper
Create an instant stopping effect
A shelf stopper is signage placed in front of your product. Your brand will gain instore visibility thanks to this on-shelf communication tool. Since the stopper is perpendicular to the shelf, it is very eye-catching. Similar to a wobbler, it increases the stopping power and improves your brand image. This in-store marketing tool brings your product into the spotlight. Advertising in front of your product is the final opportunity to seduce consumers, more commonly known as last metre communication.
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46% of consumers consider communication at the point of sale to be the most useful
Why a
Stopper?
- Instore visibility
- Your product stands out on the shelf
- High stopping power
- Positions your offer and brand on the shelf
- Last opportunity to seduce consumers and tell them your brand story
Explore our FAQ
What network do we offer?
We can install a stopper campaign in various FMCG retail chains. Contact us for a customized quote.
Size guide
Our stopper is available in three different sizes: 160 x 140 mm is the standard size. In addition, we work with the size 140 x 140 mm for installation in fridges. We also have the size 120 x 105 mm for placement in the facial care area.
Clarity and Simplicity
Keep it simple: Opt for a clean and clear design that communicates your message effectively without overwhelming shoppers.
Branding: Ensure that your shelf stopper reflects your brand identity through colors, logos, and typography to enhance brand recognition.
Focus on visibility: Design with contrasting colors and high-quality graphics to make your shelf divider stand out amidst other products.
Provide information: Include essential product information or promotional details to inform and engage customers at the point of purchase.
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