Vision Fridge
Boost impulse purchases with strategic fridge placement
Secondary placement in a fridge is a proven way to stimulate impulse purchases, particularly with chilled items like beverages, dairy, snacks, or ready-to-eat meals. By placing your product next to another, you create synergy, encouraging customers to grab both items while enhancing their overall shopping experience. Our refrigerators are designed with customisable branding options on the top, bottom, and sides, allowing you to maximize visibility and make your product stand out. We also can assist you by keeping the refrigerators stocked.
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Placing products in high-traffic secondary locations, like fridges, can boost sales by as much as 30%
Why Vision Fridge?
- Strategic place: next to another product
- Stimulates impluse purchase
- Cross-selling opportunity
- An ideal way to make your product/promotion stand out
- Eco-friendly: our refrigerators have energy-efficient features
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What network do we offer?
We brand 20 fridges and place them in 20 stores of your choice (Carrefour and Delhaize network). We provide two refills: one during
placement and one in the middle of the campaign period. Total campaign duration: 4 weeks.
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