Cash Point campaign
La William chose for an instore Cash Point campaign because they wanted to give something back to their loyal customers, who remain very loyal to their brand despite price increases due to more raw materials, etc.
A Cash Point campaign consists of a paper coupon booklet and a side flag. By using the side flag, la William highlighted the product to which the discount applied.
To maximise the visibility of the Cash Point campaign, La William chose to also work with a shelf divider. This way, consumers really can't miss the campaign within the aisle.
Marnik Meskens
Marketing & Product Coordinator La William
Discount vouchers are still one of the most used promotional tools by Belgian consumers. They especially appreciate the helping hand of brands to reduce their budget. Shelf Service offers traditional and digital solutions to stimulate purchases and gain market share while ensuring that your promotional campaigns achieve the best possible ROI.
The strength of the Cash Point for us lies primarily in its immediate visibility at the point of sale. This way, the campaign and our brand immediately stands out when people walk into the sauce aisle.
Place a booklet of discount vouchers on the shelf in front of your product
Lead the customer towards your products due to printed coupon
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