Fanta
E-coupon
E-coupon
Gaming
Gamification
Case
Fanta: reward
Fanta wanted to reward users of the Coca-Cola app who played a Fanta game by offering them an e-coupon.
Customer
Share this project
Online
Print at home
We developed a registration form to print, send & confirm to access the e-coupon. The mechanism included banner personalization, a custom URL, and a tailored page design. The e-coupon could be redeemed for one free 0.5-litre Fanta Orange or Fanta Orange Zero.
Result campaign
A hit
This campaign was a hit, allowing fans to savor the classic, tangy taste of Fanta Orange or opt for the zero-calorie alternative without spending a penny. The success of the campaign highlighted the popularity of these beloved beverages and showed the power of attraction of such tempting offers for consumers.