Bonusland contest: buy and try to win a Lucien bike

Digital interaction Contest On-shelf Shelf Divider Customer experience

DéliChoc Bonusland contest: online & instore

Consumers are paying more and more attention to the origin of products. The aim of DéliChoc was to bring Belgian consumers together around their products made in Belgium with Belgian chocolate. This competition gives consumers the chance to win prizes linked to Belgium, while enjoying our products. They wanted to set up a campaign that would be fun and present across multiple online and instore channels. 


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Shelf divider with QR

By scanning the QR-code on de divider en when buying a DéliChoc product, consumers could enter a contest platform. Consumers who made an effort to purchase the right volume and registered to the platform had a chance to win a Julien bike.


Contest platform

The activation was done over Carrefour's Bonusland platform. The development of the platform itself was done by a team of developers from Shelf Service. 

Contest Result

Buy & win

This campaign was a nice combination of matching online and instore communication. Customer engagement increased as shoppers scanned QR codes or visited the Bonusland platform, leading to a substantial increase in website visits and conversion rates. 

Maud Houssemand

Shopper Marketing Manager Belux Biscuits, Delacre

Creating a close relationship with consumers has become essential for brands. And the point of sale is undoubtedly the ideal place to create this interaction establish. Shelf Service has developed a wide range of interactive mechanisms to enhance this experience. Competitions, tastings, samples, games... are all tools that form part of an effective overall concept.

This combination of channels enhances the customer experience and adds an interactive dimension. Moreover, it maximises our touch points with consumers and encourages them to discover our products instore. It is also a great tool for launching innovations.

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