Fanta

E-coupon

E-coupon Gaming Gamification

Case

Fanta: reward

Fanta wanted to reward users of the Coca-Cola app who played a Fanta game by offering them an e-coupon.

Customer

Share this project

Online

Print at home

We developed a registration form to print, send & confirm to access the e-coupon. The mechanism included banner personalization, a custom URL, and a tailored page design. The e-coupon could be redeemed for one free 0.5-litre Fanta Orange or Fanta Orange Zero.

Result campaign

A hit

This campaign was a hit, allowing fans to savor the classic, tangy taste of Fanta Orange or opt for the zero-calorie alternative without spending a penny. The success of the campaign highlighted the popularity of these beloved beverages and showed the power of attraction of such tempting offers for consumers.