ScanMania

The largest Carrefour contest in Belgium.

Digital interaction Customer experience Instore media Bonusland

Case

About ScanMania

With this campaign, Carrefour integrated an online contest with instore promotions, aiming to boost customer engagement and drive sales through special offers and an exciting contest experience. Running for 5 weeks across 715 stores, they provided a seamless connection between online interaction and instore shopping to maximize participation and impact.

Customer

Share this project

Instore

Placement of PLV materials

Carrefour Belgium partnered with Shelf Service to ensure the successful rollout of instore marketing tools for their ScanMania contest. Our task was to manage the logistics, installation, and support of contest-related promotional materials across 715 Carrefour locations within an ambitious timeframe of 10 working days.

Online

Bonusland: ScanMania's contest platform

The Bonusland platform, developed by Shelf Service, served as the central hub for managing and analyzing customer data during Carrefour’s ScanMania contest. This powerful platform enables Carrefour to track customer participation in promotions and the contest in real-time, providing valuable insights to optimize future marketing actions.

Kiosks

Installation of additional kiosks

Shelf Service installed 300 additional instore kiosks for the ScanMania campaign. With every €25 purchase, customers received a voucher at the checkout, which allowed them to participate in the contest. The voucher could be activated either from home through the Bonusland platform or directly instore using our mini kiosks or the fixed Market loyalty kiosks of which another 250 are available. This flexible approach ensured a convenient and user-friendly participation process, both online and instore.

Roadshow photobooth

SCANdalouse activation campaign

For the SCANdalouse activation, we delivered a range of essential services to ensure a successful campaign. This included the provision of two photobooths designed to enhance customer engagement through interactive experiences. We also developed the software specifically tailored for the SCANdalouse activation, creating a seamless and engaging experience for Carrefour customers. Additionally, we managed the production of promotional materials such as displays and beach flags, ensuring strong visual impact at the participating locations.

Result campaign

A powerful collab

Carrefour and Shelf Service successfully collaborated to bring the large-scale ScanMania campaign to life. This partnership ensured a seamless execution of the campaign, enhancing customer engagement and delivering a memorable experience across Carrefour stores. Together, they created an impactful campaign that strengthened Carrefour's connection with its customers.

Dave Froidcoeur

Operational Customer Marketing Director

Our collaboration with Shelf Service for ScanMania was truly scantastic - from smooth execution to innovative solutions, they ensured that every aspect of the campaign scanned perfectly into place!

Shelf Service ensured that every aspect of the campaign scanned perfectly into place!

Related work

Loyalty kiosk

Boost customer recruitment and loyalty activation with Shelf’s versatile kiosks

Find out more

Event kiosk

Capture your audience’s attention during temporary marketing activities

Find out more

Contest

Boost customer engagement through fun interactivity

Find out more

Bonusland

An efficient promotional platform of retailer Carrefour

Find out more