DéliChoc
Bonusland contest: buy and try to win a Lucien bike
Digital interaction Contest On-shelf Shelf Divider Customer experience
Case
DéliChoc Bonusland contest: online and instore
Consumers are paying more and more attention to the origin of products. The aim of DéliChoc was to bring Belgian consumers together around their products made in Belgium with Belgian chocolate. This competition gives consumers the chance to win prizes linked to Belgium, while enjoying their products. They wanted to set up a campaign that would be fun and present across multiple online and instore channels.
Customer
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Instore
Shelf divider with QR
By scanning the QR-code on de divider en when buying a DéliChoc product, consumers could enter a contest platform. Consumers who made an effort to purchase the right volume and registered to the platform had a chance to win a Julien bike.
Online
Contest platform
The activation was done over Carrefour's Bonusland platform. The development of the platform itself was done by a team of developers from Shelf Service.
Contest Result
Buy & win
This campaign was a nice combination of matching online and instore communication. Customer engagement increased as shoppers scanned QR codes or visited the Bonusland platform, leading to a substantial increase in website visits and conversion rates.
Maud Houssemand
Shopper Marketing Manager Belux Biscuits, Delacre
Creating a close relationship with consumers has become essential for brands. And the point of sale is undoubtedly the ideal place to create this interaction establish. Shelf Service has developed a wide range of interactive mechanisms to enhance this experience. Competitions, tastings, samples, games... are all tools that form part of an effective overall concept.
This combination of channels enhances the customer experience and adds an interactive dimension. Moreover, it maximises our touch points with consumers and encourages them to discover our products instore. It is also a great tool for launching innovations.
