Coca Cola
Vision move campaign
Vision move Instore media
Case
Coca Cola vision move campaign
For Coca Cola, it is important to extend national campaigns to the point-of-sale as part of their 360-degree communication plan. It is important as a brand that shoppers see your campaign everywhere. Before he goes shopping but certainly also during his shopping visit. This is why Coca Cola opted for a vision move campaign in a selection of stores: to highlight its 'Best Coke Ever' campaign instore.
Customer
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Vanessa Di Rella
Shopper Activation Manager Home
Channel Coca Cola Europacific
Partners
Unlock the full potential of our in-store media: floor signs, totems, affichage panels, supermarket carts, .... They are the perfect link for your communication campaigns and trigger emotions at the crucial moment of the purchase decision.
Vision move is a powerful tool that engages shoppers with your brand and campaign throughout their shopping journey. This tool offers consumers long-term exposure they cannot miss. It is therefore ideal for stimulating impulse purchases and informing shoppers.
