HighCo Shelf Service, partner of retailers for more than 25 years, offers many media tools in its range.
Communicating at the POS is an opportunity for brands to convey a message just before the act of purchasing. Brands need to find effective ways to communicate with their consumer. By moving closer to the POS, they will achieve their goals much more easily while creating a positive experience for the consumer.
Communication at the POS improves customer experiences and influences their choices.
- 65.5% of consumers hope to find what they are looking for at the POS*
- 1 out of 2 customers is influenced by in-store communication, signage and animation at the POS**
- 46% of consumers consider communication at the point of sale to be the most useful***
***LISTEN "Consumers’ perception of promotion" 2017