instore communication, in-store communication, shelf stopper

Shelf stopper

On-Shelf in-store communication tool

A SHELF STOPPER is signage placed in front of your product. Your brand will gain in-store visibility with our on-shelf communication solution.

Since the stopper is perpendicular to the shelf, it is very eye-catching. Similar to a wobbler, it increases the stopping power and improves your brand image. This in-store marketing tool brings your product into the spotlight.

Advertising in front of your product is the final opportunity to seduce consumers, more commonly known as last metre communication. 

A shelf stopper campaign can be used to communicate about a new product, promotion, packaging, reduction, …

Market insights

  • 92% of consumers prefer to do their shopping in a physical shop
  • 66% of consumers feel closer to a brand that communicates in the shop*
  • 46% of consumers consider communication at the point of sale to be the most useful*

*LISTEN "Consumers' perception of promotion" 2017



Increases in-store visibility of your product
Your product stands out on the shelf
Great stopping power
Image and brand building
Last opportunity to seduce consumers and tell them your brand story
Coverage: Belgium and Luxembourg
FMCG retailers (food and non-food)
Position your offer and brand on the shelf