in-store communication, shelf tray

Shelf Tray

Help the consumer to find your product

A SHELF TRAY is integrated signage framing your products and your facing. Your brand will gain in-store visibility with our on-shelf communication solution. This in-store marketing tool brings your product into the spotlight. Advertising in front of your product is the final opportunity to seduce consumers, more commonly known as last metre communication. 

A shelf tray campaign can be used to communicate about: new products, promotions, new packaging, reductions,…

Market retail insights

  • 1 out of 2 customers is influenced by in-store communication, signage and animation at the POS*
  • 66% of consumers feel closer to a brand that communicates in the shop**
  • 46% of consumers consider communication at the point of sale to be the most useful**

*POPAI 2015
**LISTEN "Consumers’ perception of promotion" 2017



Highlights your products on the shelf
Image and brand building
Helps consumers find your products on the shelf
Coverage: Belgium and Luxembourg
FMCG retailers (food and non-food)