Operational merchandising
Increase your visibility in-store and get more out of your sales
Oparational merchandising, also known as field marketing, is the placement of POS material to increase your visibility at shops. Arches, totems, wooden pallet covers, displays, permanent furniture, posters, stand buildings, experience zones, signage, second placement materials, promotional zones and floor stickers are among the many solutions we can provide and install. The quality of the installation and product presentation contributes to the sales uplift and image of your product. Operational merchandising will increase your brand awareness, strengthen the customer experience around your product and attract new customers. Our teams visit over 2,500 POS per week and have a special relationship with the in-store department managers. We provide an easy process and a lot of flexibility for your assignments. We guarantee to take care of your POS material (storage and handling). Your sales will obviously follow the flow!
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Over 30 years experience in field marketing
Why
Operational Merchandising?
- Dedicated teams: the right merchandiser on the right job
- Cost optimisation: costs are split over several campaigns
- Management, monitoring and automated reporting
- All-in service from briefing to reporting
- Critical mass: up to 20 field people for 2.500 POS
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In which operational solutions can we assist you?
1. Rackjobbing
Managing and stocking merchandise on store shelves on a regular basis.
Benefits:
- Ensures optimal product display and availability.
- Enhances inventory management and turnover.
- Increases sales through strategic product placement.
2. Remodeling
Het herinrichten of updaten van schappen en winkels om de winkelervaring te verbeteren en de verkoop te verhogen.
Voordelen:
- Verbetert de esthetiek en functionaliteit van winkels.
- Verhoogt de klanttevredenheid en betrokkenheid.
- Creëert mogelijkheden voor betere productplaatsing en promotie.
3. Placement of POS material
Strategically placing point-of-sale materials such as displays, signage, and promotions to attract shopper's attention.
Benefits:
- Increases product visibility and impulse purchases.
- Enhances brand awareness.
- Drives sales through effective marketing.
4. Recall
Efficiently managing the process of removing and returning defective or unsafe products from the market.
Benefits:
- Ensures consumer safety and compliance with regulations.
- Protects brand reputation by resolving product issues quickly.
- Minimizes financial impact through effective recall management.
5. Stickering
Applying labels or stickers to products for pricing, promotions, or regulatory compliance.
Benefits:
- Ensures accurate and up-to-date product information.
- Enhances marketing efforts through promotional stickers.
- Meets legal requirements with proper labeling.
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