OPERATIONAL MERCHANDISING is the placement of POS material (POS display) to increase your visibility at the POS – your sales will obviously follow the flow! Arches, totems, wooden pallet covers, displays, permanent furniture, posters, stand buildings, experience zones, signage, second placement materials, promotional zones and floor stickers are among the many solutions we can provide and install. The quality of the installation and product presentation contributes to the sales uplift and image of your product.
Operational merchandising, also known as field marketing, will increase brand awareness, strengthen the customer experience around your product and attract new consumers. The Shelf Service teams visit over 1,500 POS per week and have a special relationship with the in-store department managers. We provide a quick process and a lot of flexibility for your assignments. We guarantee to take care of your POS material (storage and handling).
- 66% of consumers feel closer to a brand that communicates in-store*
- 25 years of experience in field marketing
- 120 specialised merchandisers at your service!
*LISTEN "Consumers’ perception of promotion" 2017