Audit

Analysis of your product in its instore environment

Consistent merchandising is essential for your brand to create a compelling customer experience and stay competitive in a changing landscape. We can support your sales force team with audits. They are a must for your company and essential to ensure a strong shelf presence. We can provide regular instore check-ups, to assure they are complying with the agreements that you have made with the retailer regarding product location, shelf space, product displays, pricing and promotion. 

Contact us
Audit
420 field people at your service

Why an
Audit?

  • We visit a large number of stores that your sales force doesn’t always know how to cover
     
  • Knowledge of the stores because of our weekly visits
     
  • Clear and precise view of the situation as it is in the stores
     
  • Store coverage in maximum 3 weeks
     
  • Accurate and fast real time reporting
     
  • Can strengthen your business and identify ways to run future promotions more effectively

Explore our FAQ

1. Numeric Distribution

Numeric distribution measures the percentage of stores in a defined market that carry a particular product. It's a basic indicator of product availability across the retail network.
 

Benefits:

  • Helps understand market penetration.
  • Identifies distribution gaps.
  • Guides strategic decisions on where to expand or reduce distribution.

 

2. Facings / Price / Out-of-Stock (OOS)

Facings: Refers to the number of units of a product facing the customer on the shelf. It's crucial for visibility and sales potential.
 

Price: Monitoring and comparing the prices of products across different stores and competitors to ensure competitive pricing strategies.
 

Out-of-Stock (OOS): Tracks the frequency and duration products are out of stock, which can negatively impact sales and customer satisfaction.
 

Benefits:

  • Ensures optimal shelf presence and visibility.
  • Maintains competitive pricing.
  • Reduces lost sales opportunities due to OOS.

 

3. Planogram Compliance

Planogram compliance ensures that products are displayed according to the predefined layout or planogram. This involves checking the positioning, number of facings, and overall arrangement on shelves.
 

Benefits:

  • Enhances visual merchandising.
  • Improves customer experience.
  • Increases sales by optimizing product placement.

 

4. Competition Watch

Monitoring competitor activities including their product offerings, pricing, promotions, and shelf placement. This helps in understanding competitive dynamics and making informed strategic decisions.
 

Benefits:

  • Identifies market trends.
  • Adjusts strategies to stay competitive.
  • Anticipates competitor moves.

 

5. Inventory

Management and auditing of stock levels to ensure optimal inventory turnover, reduce excess stock, and prevent stockouts.

 

Benefits:

  • Optimizes stock levels.
  • Reduces carrying costs.
  • Improves supply chain efficiency.

 

6. Mystery Shopper

Use of anonymous shoppers to evaluate the customer experience, service quality, and compliance with brand standards in stores.
 

Benefits:

  • Provides unbiased feedback on service quality.
  • Identifies areas for improvement in customer service.
  • Ensures brand standards are consistently met.

 

7. Satisfaction Surveys

Collecting feedback from customers about their shopping experience, product satisfaction, and overall brand perception through surveys.

 

Benefits:

  • Measures customer satisfaction.
  • Identifies areas for improvement.
  • Informs strategic decisions to enhance customer experience.

 

Related products

You may also be interested in the following products.

Operational merchandising

Increase your visibility instore and get more out of your sales

Find out more

Logistics

Fully integrated logistical management of your goods and services

Find out more

Sales drive

Additional ambassadors to empower your sales team(s)

Find out more

Technical merchandising

Technical team of experts at your service for specific projects

Find out more

Want more info?

Do you have any questions or need further information? You're in the right place. Simply select the relevant topic from the options on the right, fill in your details, and let us know how we can help you with your project. 

Adress

Z1 Research Park 50, 1731 Zellik

Call us

+32 2 897 49 33
I need more info about...

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.