in-store communicatie, activatie, nieuw product, in-store marketing, shelf tray

On-Shelf Communication

Unseen is unsold

For the past 25 years, HighCo Shelf Service has been developing a series of on-shelf communication and support tools to improve your brand image at the point of sale. On-shelf communication allows your product to stand out and increases its visibility while creating a great customer experience. As a meeting point between brands and consumers, the POS is an ideal location. It is where buyers make their final purchase decisions. 


Communication at the POS improves the customer experience and influences their choices.

  • 92% of consumers prefer to do their shopping in a physical shop
  • 66% of consumers feel closer to a brand that communicates in the shop (LISTEN)
  • 46% of consumers consider communication at the point of sale to be the most useful (LISTEN)

*LISTEN "Perception des promotions par les consommateurs" 2017