Sofidel
The store floor as an interactive experience
Digital interaction
Contest
Customer experience
E-coupon
Gamification
Case
The challenge
How do you attract shoppers to an in-store promotion in an original way and encourage genuine interaction? For Sofidel, the goal was to engage consumers in a striking and memorable way across a selection of Carrefour hypermarkets and supermarkets.
Customer
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Concept
An eye-catching and interactive in-store activation
Featuring a striking promotional setup with a branded arch and interactive kiosk, the activation immediately captures shoppers’ attention on the shop floor. Shoppers are invited to discover the “Catch Them All” game and take part in a short, playful brand experience. Participation is simple and accessible: shoppers play the game directly at the kiosk and instantly receive a €2.50 discount voucher. By combining an attractive promotion with an engaging interactive experience, the activation boosts shopper engagement and encourages purchase intent.
In-store
From game development to in-store activation
For Sofidel (Cosynel), Shelf Service brought an interactive gaming experience to Carrefour stores. From developing a tailor-made game to installing and fully branding the kiosks, we managed the entire process from start to finish. This eye-catching activation enhanced the brand experience and encouraged consumers to engage with the brand in a fun and interactive way, right at the point of sale.
The result
The ultimate brand experience
More than just a promotional offer, the “Catch Them All” game transforms shopping into an engaging brand experience. By bringing digital gaming and in-store activation together, shoppers are encouraged to interact with the brand at the moment that matters most: the point of purchase. The result is greater engagement, stronger brand recognition and a more meaningful connection with consumers.
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