The VISION MOVE network is an OOH media tool placed on a mobile display. We use trolleys in hypermarkets and supermarkets to set up your advertising. It is the consumer who pushes the message from the parking area to the shop. The objective of a Vision Move campaign is to lead the customer from the parking area to your shelf and to create mobile brand awareness. We propose very large coverage in a confined area (POS). Your message stays top of mind for a minimum of 3 weeks. A consumer keeps their trolley for 40 to 45 minutes.
- Network of 478 POS at Carrefour
- More than 19,500 shopping trolleys
- Duration of the campaign: 3 weeks
- 46% of consumers buy a product presented by Vision Move again*
- >1,000,000 people use a trolley while shopping**
- 19,500 trolleys**
*LISTEN "Consumers' perception of promotion" 2017