Expresscreen is a network of digital signage screens in a national selection of Carrefour Express proximity stores. The concept aims to create the best customer experience to increase brand identity, brand awareness and generate in-store traffic. Campaign duration for 2 weeks. +600.000 weekly visitors on Display Express Network. 6 seconds advertisement: 5 commercial spots including 1 advertisement from Carrefour. 19.656.000 spots played on national network per campaign. 93.600 diffusions of spots on each point of sale per campaign.
Market retail insights
- 400% more view than the static display
- 10-25% sales uplift
- 47,7% effectiveness on brand awareness