Shelf glorifier, on-shelf communication

Shelf Glorifier

Put your product in the spotlight!

A GLORIFIER is an on-shelf display for showcasing your product. This in-store marketing tool brings your product into the spotlight. Communication in front of your product is the final opportunity to seduce consumers, more commonly known as last metre communication. It increases the stopping power and improves your brand image. 

A shelf glorifier campaign can be used to communicate about: new products, new packaging, rebranding…

Market retail insights

  • 1 out of 2 customers is influenced by in-store communication, signage and animation at the POS*
  • 66% of consumers feel closer to a brand that communicates in the shop**
  • 46% of consumers consider communication at the point of sale to be the most useful**

*POPAI 2015
**LISTEN "Consumers’ perception of promotion" 2017

Why Shelf Glorifier?

Makes the product stand out on the shelf
Increases the value of the product
Shows what the product is all about in detail
Brand building
Improved perception of and emotional response to your product by consumers
Highlights your products on the shelf
Coverage: Belgium and Luxembourg
FMCG retailers (food and non-food)