in-store media, vision drive, caddie, trolley, in-store communication

Vision Drive

Communicate between the hands of the consumer on his trolley

VISION DRIVE is a mobile display network placed on the trolley between the consumer's hands. This device allows brands to communicate with and reach consumers in a personal way throughout the entire shopping journey. Your message will remain visible on the trolleys for at least 3 weeks.

A consumer keeps their trolley for 40 to 45 minutes; it grabs their attention! By sending the right promotional or personal message, this device builds brand awareness from the parking area to the POS. 

  • 40 POS: Carrefour Hypermarkets
  • 8,000 trolleys: Carrefour
  • Duration of the campaign: at least 3 weeks

Market insights

  • 66% of consumers feel closer to a brand that communicates in-store*
  • 46% of consumers find in-store communication the most useful*
  • >1,000,000 people use a trolley while shopping

*LISTEN "Consumers' perception of promotion" 2017

Why Vision Drive?

Your message is unavoidable on this trolley device
Significant moment between the brand and the consumer
Moving campaign from the parking area to the in-store POS
Build awareness
Long exposure time (average of 40 to 45 minutes)
Message is present throughout the entire time spent shopping
Grabs attention
40 POS: Carrefour Hypermarkets