VISION DRIVE is a mobile display network placed on the trolley between the consumer's hands. This device allows brands to communicate with and reach consumers in a personal way throughout the entire shopping journey. Your message will remain visible on the trolleys for at least 3 weeks.
A consumer keeps their trolley for 40 to 45 minutes; it grabs their attention! By sending the right promotional or personal message, this device builds brand awareness from the parking area to the POS.
- 40 POS: Carrefour Hypermarkets
- 8,000 trolleys: Carrefour
- Duration of the campaign: at least 3 weeks
- 66% of consumers feel closer to a brand that communicates in-store*
- 46% of consumers find in-store communication the most useful*
- >1,000,000 people use a trolley while shopping
*LISTEN "Consumers' perception of promotion" 2017